Presentation in September
At the time of writing, no date has been announced for Apple's next product presentation. However, all rumors point to the fact that we can put a careful cross on the calendar in the week around September 13. This is supported, among other things, by the fact that employees in the telecommunications industry in the USA have been told that holidays on September 13 are not possible due to "a large smartphone announcement"
It is expected that the iPhone 15 series will go on sale the following week.
Apple is the first with a 3 nm smartphone chip
Although it is not officially confirmed, it is almost certain that the new iPhone 15 Pro will be built on a 3 nm SOC from TSMC. This means that the upcoming A17 chip in the iPhone 15 Pro will be the first smartphone on the market, designed using a 3 nm process.
Apple has an exclusive agreement with TSMC regarding the new 3 nm chip. According to an article from The Information , TSMC and Apple have an agreement which means that Apple will have exclusive rights to the new chip for about a year.
In connection with a new chip architecture, there will always be a period when production efficiency is not particularly good. The agreement between Apple and TSMC is said to have been made so that TSMC itself covers the loss due to defective chips. However, the agreement with is lucrative enough to make it worthwhile.
This means, among other things, that TSMC can focus on a single customer while they get the new process in place. Conversely, Apple avoids having to struggle with getting a handle on the details of getting the 3nm process started and thus saves money and time.
The biggest advantage for Apple, however, is that with the exclusive agreement with TSMC, they can stay well ahead of the competition.
It is expected that only the iPhone 15 Pro will come with the new A17 chip.
Super thin frames
CAD drawings of the iPhone 15 have leaked out and ended up at 9to5Mac.com , and have since been confirmed by several sources. The new drawings show that we can look forward to very thin frames around the screen on the new models.
The new thinner bezels are made possible by using LIPO (low-injection pressure over-molding), which Apple also used on the Apple Watch Series 7, to reduce the bezels there.
The frames on the new large models are all the way down to 1.5 mm, which is around 30% smaller compared to the already thin frames on the iPhone 14.
Finally USB C
With iPhone 15, we can also finally be happy that we can switch from Lightning connector to USB C. It is probably not with Apple's good will, but decisions in the EU have meant that the switch is coming.
This is only the second time that Apple has changed the cable on their iPhones. The first change was back in 2012 with the iPhone 5, where the change was from the old 30-pin connector to Lightning.
Apple has already implemented USB C on several of their other devices, such as iPads, MacBooks or Apple TV remote controls, so it was also time for it to be included on the iPhone.
It will make it somewhat easier for most users to charge their phones, since the rest of the world's devices are now all on USB C.
If you have already jumped on the wireless MagSafe charger, then the leap will of course not be so groundbreaking.
Lots of storage space
According to sources in the supply chain, we can look forward to larger stock of the upcoming iPhone 15 Pro. The current iPhone 14 starts at 128GB of storage and tops out at 1TB. According to the sources, we can look forward to doubling that with the new series.
So here the storage space starts with 256 GB and tops out at 2 TB. The larger stock can help make expected price increases more palatable.
Goodbye to the Mute button
Leaked images of, among other things, cases for the iPhone 15 seem to confirm rumors that the iPhone 14 will be the last iPhone with a Mute Button, which has otherwise been a fixed part of the iPhone design.
Instead, it seems that the Mute button will be replaced by a programmable button, a bit like the "Action" button that you know from the Apple Watch.
It is expected that Apple will give users a choice of options with the new button. It can be kept for the Mute function as before, but also other shortcuts such as camera, flashlight or something else entirely.
Pro will be much more expensive
Analysts expect that the Pro versions of the iPhone 15 can look forward to a not insignificant price increase.
Part of that is undoubtedly due to the new A17 chip along with other new features and high demand. Some analysts expect a price increase of around 200 dollars, or around 180€ for the iPhone 15 Pro Max.