Apple is reportedly ready to revamp its budget-friendly smartwatch, the Apple Watch SE, with a plastic casing. According to well-known tech journalist Mark Gurman, the upcoming generation of the device will likely ditch the aluminum casing in favor of a more cost-effective plastic construction.
The switch to plastic is seen as a strategic move to make the Apple Watch SE even more accessible to a wider target audience. By reducing production costs, Apple can offer a competitive price without compromising essential features. This strategy is in line with the company's increasing focus on finance and open to a wider demographic.
Also, a plastic Apple Watch SE could appeal to a younger audience. With increased durability and a potentially lower price, it could become a popular choice for parents looking for a smartwatch for their kids.
To make it more kid-friendly, Gurman expects the company to introduce a better range of colors for the Apple Watch SE 2024. The Watch Series 9 debuted with Midnight, Starlight, Silver, Product Red and Pink color options.
The switch to plastic could also resonate with environmentally conscious consumers. If Apple uses recycled materials for the case, it could further enhance the watch's appeal and reinforce the company's commitment to sustainability.