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Adobe CX: New AI agents for businesses

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Translate from : Adobe CX: Nye AI-agenter til virksomheder
Adobe has just used its Adobe Summit 2026 in Las Vegas to present its latest venture: Adobe CX Enterprise. The idea is to move from small, isolated AI tools to a unified system of "AI agents" that can take care of everything from initial strategy to spitting out finished content.
By Kenneth Johansen
22 apr. 2026 09:27 am
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Digital colleagues must handle the day-to-day work

The big news is what Adobe is calling CX Enterprise Coworker . They are essentially specialized AI agents that act as digital colleagues. Instead of you having to manually sit and edit every step of a campaign, you can give the agent a goal – for example, increase sales or get more clicks – and the system will create a plan and execute it across channels.

The smart thing here is that employees still have the final say in an approval process, but agents handle all the heavy coordination work behind the scenes.

End of closed systems

As something new, Adobe has chosen a very open approach. Companies are not locked into using only Adobe's own models. CX Enterprise is built to play with the tools you may already be using, such as Google Gemini, Microsoft Copilot or ChatGPT.

This is an important step, as few companies want to put all their eggs in one basket, and Adobe has therefore allied with big players like NVIDIA, Google, OpenAI, and AWS to ensure that things work together.

Four important features of the new system:

  • CX Enterprise Coworker: The very agents who translate your business goals into concrete actions and coordinate content across platforms.
  • Brand Intelligence System: A kind of digital watchdog that ensures that all AI-generated content actually adheres to the company's visual style and guidelines.
  • Open ecosystem: Integration with external AI models so you can use the best model for the specific task without switching systems.
  • Agent Skills: A catalog of "skills" where you can build and reuse instructions so agents learn the company's specific workflows.

The entire system runs on top of Adobe's existing Experience Platform, so for the many companies that already use Adobe's tools, it should be relatively straightforward to connect.

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