Google is constantly looking to implement artificial intelligence (AI) into its products and services. Since the launch of Gemini, the search giant has been actively pushing to integrate AI-based features into compatible products, including Chrome, Android and others. In addition to several updates based on the user interface and performance, Google is now rolling out several new generative AI features for Chrome users.
Google Chrome is rolling out three experimental generative AI features in its latest release (M121). Users on Macs and Windows PCs in the US can access these features. In addition to improving the browsing experience, the new update improves the browser's AI capabilities. The first feature, Tab Organizer, automatically suggests and creates tab groups based on open tabs, streamlining the browsing experience.
If you're looking for a new smartphone and have opened several tabs in the process, the feature can come in handy. It will help to group all the smartphone search related tabs in one tab group. Since the launch of the tab grouping feature last year, there have been no major changes to the feature.
The new generative AI features seem to elevate the current Tab Group feature to a new level.
Custom themes with AI
The second feature allows users to create custom themes with AI using a text-to-image diffusion model. From generating wallpapers and now to custom themes, Google has been working diligently to improve Chrome's AI capabilities.
This can be accessed in the US by going to the "Customize Chrome" sidebar, clicking "Change Theme" and then "Create with AI". Users can add additional details such as animation style and choose from different scene moods, such as soothing. Users can also use the uploaded photos to create a new theme.
Finally, an AI-powered writing assistant feature, "Help me write," helps users craft content online with suggested text. It is scheduled for launch in next month's release. Users can right-click a text box or field on any website and select "Help me write."
It will be very useful in providing suggested text and making tasks like leaving reviews, sign-ups or queries more streamlined and user-friendly. These experiments aim to improve browser efficiency while maintaining personalization. Integration of AI and Machine Learning (ML), including the new AI model Gemini, is expected to bring further improvements to Chrome in the coming year.
The new generative AI features not only improve the functionality of the Chrome browser, but also the adaptability. To enable these features, users must go to "Settings" and navigate to the "Experimental AI" page after logging in.