Last week, Google introduced two updates, Circle to Search and Multisearch, to improve the search experience on the search engine. Google's vice president of search, Elizabeth Reid, said in a statement that the two updates, stemming from generative artificial intelligence (AI) testing, were aimed at making search more intuitive. Reid said Google's mission was to organize the world's information and make it universally accessible and useful.
She also said this had gone hand-in-hand with Google's ongoing advances in AI, which helped better understand information in many forms, be it text, audio, images or videos. According to her, as part of this evolution, Google has made it easier to express what you are looking for in ways that are more natural and intuitive. For example, you can search with your voice or you can search with your camera using Lens. And recently, Google has been testing how generative AI's ability to understand natural language makes it possible to ask questions on Search in a more natural way.
"Ultimately, we envision a future where you can search any way, anywhere you want. As we enter 2024, Google is introducing two major updates that bring this vision closer to reality," she said .
Reid explained that Circle to Search was a new way to search for something on the Android phone's screen without switching apps. She also said that with simple gestures, you could select images, text or videos in the way that comes naturally, like circling, highlighting or tapping, and find the information you need. This new search was introduced with the launch of Samsung's Galaxy S24.
The vice president said that starting today, when you point a camera or upload a photo or screenshot and ask a question using the Google app, the new multi-search experience would show results with AI-powered insights that go beyond just visual matches . According to her, this provides an opportunity to ask more complex questions about what you see and quickly find and understand key information.