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Meta turns down the headset battle

Meta Quest Pro
Translate from : Meta skruer ned for headset kampen
Meta relaxes plans to rival Apple with a premium headset. Focus increases on the popular Quest series and Ray Ban smart glasses.
By Maria
27 aug. 2024 12:46 pm
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Meta has a wide range of wearable devices, such as the Quest series and the smart glasses from Ray Ban, but do they really need a product that competes in the high end segment? Meta seems to be pulling off their plans to compete with Apple in the premium headset market.

The company had partnered with LG to produce their Vision Pro alternative in the coming years, but those plans have been shelved by Meta in favor of something cheaper and more in line with their profile.

Apple Vision Pro.jpg

The details of the update come via a report from The Information, which says that Meta has asked the team to stop work on the premium product while they intensify their focus on the popular Quest series and the smart glasses from Ray Ban.

Meta had planned a 2027 launch for the rumored Quest Pro headset, but it seems like the right move considering Apple's struggle to sell its $3,499 Vision Pro headset since its launch earlier this year. Quest headsets can be purchased at a reasonable price of $499.99, making it more accessible and affordable for consumers.

Meta's collaboration with LG should help the company make the displays for the headset look like the Vision Pro, as well as the advanced mixed reality technology running on Meta's Horizon platform to be adapted to the premium accessory. Companies need products like the Vision Pro to show their ambitions, but they also need the product to fit the market, with people willing to pay the big bucks for such devices that still cater to a niche target group.

Meta's Zuckerberg has talked about Apple's headset's impact on the XR market, but it seems he's content to maintain interest without blowing all the cash on a product that may never become a bestseller for the company.

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