Apple has created a detailed 25-minute sales demonstration for those interested in Vision Pro. Customers can visit Apple stores to see how the headset works before purchasing. Apple's Vision Pro mixed-reality headset is due to launch on February 2nd in the US, and is only weeks away at this point.
Unlike typical iPhone or Mac launches, this event seems to require a significant effort from the company - both in terms of marketing and in facilitating a smoother buying experience for its customers. Mark Gurman, in his PowerOn newsletter, points out that Apple really wants to present the Vision Pro headset perfectly, and in the effort to do so, the iPhone maker has put together a sophisticated 25-minute sales presentation and demo.
To achieve that, Apple trained hundreds of its employees in Cupertino this month to ensure they provide accurate information and understand the entire process. Gurman also points out that US Apple stores will have Vision Pro demo units ready for testing. The demonstration will start with a retail employee using an app to scan a user's face, similar to how FaceID is set up. This step ensures that the customer selects the correct size for the Light Seal, foam pad, and band sizes. Light Seal comes in 25 different shapes and sizes, so it's important to get the right fit. And for people who wear prescription glasses, Apple will introduce a new device to scan the lenses to get their prescription details.
Then, Apple Store employees will find the right lens from a selection of hundreds and assemble the demo unit. In addition to this, users must go through a calibration process before they can experience the demonstrations. These demonstrations include spatial photos, spatial video, 3D movies, and the ability to explore several pre-installed third-party apps that demonstrate the headset's capabilities. Gurman notes that these demonstrations are designed to be "engaging but not exhausting," so people will be left wanting more.
Although it is of course good that it is possible to test before buying the expensive headset, the demo should probably be taken with a grain of salt. There is probably no doubt that the demo is tailored on Apple's part to make the Apple Vision Pro appear in the best light.
There is currently no information on when we can expect the Apple Vision Pro outside the US. We should probably not expect a launch at our latitudes until 2025 at the earliest.