• TWEAK
• Gadgets

UNO Car Party! soon ready in your BMW

Translate from : UNO Car Party! snart klar i din BMW

Mattel, AirConsole and BMW Group announced yesterday that Mattel's classic card game UNO will be presented next week for in-car gaming in Cologne, Germany at gamescom 2024, the world's largest and leading event for video games. Visitors to the AirConsole booth will be the first to experience the UNO Car Party! in the new BMW X3, adapting the world's #1 card game* for in-car gaming. The game will be rolled out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21.

"We continue to increase the value of the total digital experience for our customers," said Stephan Durach, Senior Vice President of BMW Group Development Connected Company and Technical Operations. "Our partners AirConsole and Mattel are helping make in-car gaming a new social experience, and I'm thrilled to be able to offer a family-favorite game like UNO for this exciting innovation."

Mattel, AirConsole and the BMW Group have turned UNO into a playable, connected game in an entirely new environment: the car. Whether a family is taking a break during a road trip or a group of friends is stopping to figure out their next move, stationary drivers can use AirConsole's unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be parked to activate the game.

"UNO perfectly illustrates the strengths of AirConsole with a game that is accessible to everyone, a tailored integration to the car's hardware and our phone-controlled gaming experience," said Anthony Cliquot, CEO of AirConsole. "Each player can secretly view their own cards on their phone while playing on the car's infotainment system. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system."

"UNO is perfect for in-car gaming because it's highly engaging and brings people together," said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. " Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and longer gaming sessions. UNO's social nature makes every journey a fun experience, and we're so excited to bring that spirit to consumers at an innovative way with our partners at BMW and AirConsole."