AMD presents new AI chips

AMD Instinct
Translate from : AMD præsenterer nye AI-chips
AMD CEO Lisa Su unveils the company's latest AI chips for everything from data centers to high-end laptops. Challenging Nvidia in the market.

AMD CEO Lisa Su unveiled the chip giant's latest product line during a keynote speech at Computex 2024 in Taipei. AMD on Monday announced its new artificial intelligence chips covering everything from state-of-the-art data centers to high-end laptops, stepping up the company's challenge to market leader Nvidia.


The demand for specialized processors that help develop, train and run AI applications such as ChatGPT, has exploded in the last two years. Despite Nvidia's dominant position in the market, AMD has emerged as one of its most serious competitors. CEO Lisa Su said the company's next-generation processors will compete with offerings from rivals such as Nvidia.

"AI is our number one priority, and we are at the beginning of an incredibly exciting time for the industry, where AI is transforming virtually every business, improving our quality of life and reshaping every area of the computing markets," Su said during a keynote speech at Computex.

She also announced that AMD will follow an annual update cycle for its high-end accelerators, with the latest, the Instinct MI325X, scheduled for release later this year. This followed Nvidia CEO Jensen Huang sharing a similar annual release schedule for the company's top products the day before.


With partnerships with some of the world's biggest laptop companies in place, Su showcased executives from Microsoft, HP, Lenovo and Asus - who praised AMD's Ryzen processors for their AI-powered computers. Microsoft has been one of the leaders among the Big Tech companies in AI, investing billions in ChatGPT maker OpenAI, and is also rapidly integrating AI capabilities into its products.

Earlier this month, they launched their Copilot+ computers, so-called "AI-PCs", which will run the Windows operating system with AI built-in. Microsoft CEO Satya Nadella said Monday that AMD's Ryzen processors will be part of those machines. "We are in the midst of a massive shift in AI platforms, with promises to transform how we live and work," Nadella said in a video greeting during Su's speech.


Su is just one of several chip industry heavyweights at Computex this year. Qualcomm CEO Cristiano Amon, Intel boss Pat Gelsinger and Rene Haas of British chip design giant Arm are also set to deliver keynote speeches. Tech companies are betting big on AI, and Taiwanese manufacturers are central to their plans, the island producing the majority of the world's most advanced computer chips, including those needed for the most powerful AI applications and research.

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