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realme enters the Danish market

Translate from : realme rykker ind på det danske marked

The fast-growing tech brand realme is now officially making its debut in Denmark. Their smartphones can be purchased from Proshop, Power, Bilka and Føtex from today. The brand focuses on delivering solid hardware and design at a price that most people can afford.

Same family as OnePlus

realme shares a technological background with a well-known brand in Denmark. Kenneth Korshøj Woller Rosenqvist, Sales Director for realme Denmark, explains the target group and the bond with the sister brand:

“realme offers high performance at an excellent price-quality ratio, so the products appeal to those who are interested in technology and willing to try new things. realme comes from the same smartphone family as OnePlus, so the user experience between the two brands is very similar.”

Five new models for Denmark

realme lands with a wide selection divided into three different series:

realme GT 8 Pro: The top model

This is the brand's take on a "flagship killer". It is equipped with a Snapdragon 8 Elite Gen 5 processor and the camera is developed in collaboration with Ricoh GR. It features a 200MP telephoto camera with 12x lossless zoom and a unique design with an interchangeable lens ring.

realme 16 series: The strong mid-range

16 Pro+: Features a Snapdragon 7 Gen 4 chip, a 200 MP main camera with optical image stabilization (OIS), and a 50 MP periscope telephoto lens with 3.5x optical zoom.

16 Pro: Comes with a 6.78-inch 144Hz AMOLED display that can hit a whopping 6,500 nits of brightness. It also has IP69 certification, making it completely water and dust resistant.

realme 16: Focused on the youth with a 50MP selfie camera, "Selfie Mirror" and dual-view video. It has a large 6,550 mAh battery, but still weighs only 181 grams.

realme C100: The budget slider

A robust phone for under DKK 2,000. It is military certified (MIL-STD-810H), has built-in anti-theft protection and a massive 6,600 mAh battery that promises power for three days of use.

The reception at the Danish retailers

Both Proshop and Salling Group look forward to offering Danes an alternative to the established brands. Rikke Storch Clausen, Senior Category Buyer for Salling Group, says:

"Bilka and Føtex are expanding their smartphone range with realme. This gives customers more alternatives in different price ranges. We look forward to following the development of the brand.”

Prices and configurations:

• realme GT 8 Pro: From DKK 7,499 (256 GB) to DKK 8,999 (512 GB).
• realme 16 Pro+: From DKK 4,499 (256 GB) to DKK 5,099 (512 GB).
• realme 16 Pro: From DKK 3,799 (256 GB) to DKK 4,099 (512 GB).
• realme 16: DKK 3,399 (256 GB).
• realme C100: From DKK 1,999 (128 GB) to DKK 2,199 (256 GB).