While Samsung will likely be busy preparing for their upcoming Samsung Unpacked H1 2024 announcement, that didn't stop them from showing off at CES 2024. The Korean electronics brand went all-in at the annual consumer electronics show by partnering with Disney's Marvel Studios that took over Las Vegas' giant outdoor LED arena, also known as The Sphere. The Sphere's facade showcased Samsung's Galaxy AI, using Doctor Strange to "hint at new mobile AI capabilities" that would soon be available to Galaxy users worldwide.
Closer to the CES 2024 show floor, Samsung had a dedicated Mobile Experience Zone that showcased some of its latest Galaxy products, such as the The Galaxy Book4 series launched in early January 2024 in South Korea.
It is an Intel Core Ultra notebook with a newly added NPU and touchscreen Dynamic AMOLED 2X panel. Samsung also showed off its inclusion of Microsoft's generative AI assistant, Copilot, to show how it spans both mobile and PC offerings from the Korean giant.
Finally, the company also teased its upcoming Galaxy AI experience zones that would appear around the world. Here, the public can try Galaxy AI and learn what Samsung's proprietary artificial intelligence ecosystem can offer them.